What happens when you bring your customers in one room and ask their feedback? This is what I did at the beginning of December with one of our ELP clients.
Our aim was to test a new value proposition for marine energy transportation by getting honest, open and challenging feedback, which can be tricky to achieve when your customers are sitting together with their competitors. We did succeed and got some excellent feedback, interest in the further development of the technology and requests for a follow-up workshop.