Tag Archives: strategy

Growing with purpose

Continuing to sustainably grow by staying relevant is getting harder every year. A recent study shows that the average lifespan of a company in the S&P 500 index has decreased from 61 years in 1958 to just 18 years. At this rate, by 2027, … Continue reading

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Listening to customers in Athens: Testing new value propositions

What happens when you bring your customers in one room and ask their feedback? This is what I did at the beginning of December with one of our ELP clients. Our aim was to test a new value proposition for marine … Continue reading

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