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Tag Archives: brand
Listening to customers in Athens: Testing new value propositions
What happens when you bring your customers in one room and ask their feedback? This is what I did at the beginning of December with one of our ELP clients. Our aim was to test a new value proposition for marine … Continue reading
Cost cutting AND smart investing
We’ve all been experiencing the discomfort of the economic recession, especially when it comes to the massive cuts most companies are making with respect to training programs, marketing budgets, and anything that could be perceived as ‘fat’. What’s unfortunate is … Continue reading