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Author Archives: Araz
Listening to customers in Athens: Testing new value propositions
What happens when you bring your customers in one room and ask their feedback? This is what I did at the beginning of December with one of our ELP clients. Our aim was to test a new value proposition for marine … Continue reading
It’s not how good you are, it’s how good you can be
About 10 years ago I read Paul Arden‘s book, It’s not how good you are, it’s how good you want to be. The main premise of the book is that you can’t be successful if you don’t have  vision for what you … Continue reading
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5 Awesome Women 2016
Now three year’s running, in honour of International Women’s Day, I’ve named 5 awesome women; women who I appreciate, admire, have learned from and who I personally know.  Here are my 5 for 2016.
About balance
Lately I find myself having an allergic reaction when I hear people speaking or read articles about wanting to have balance in their lives. Much of it, based on what I’ve read, is about aspiring for balance as a fixed state; … Continue reading
How to have an impact
The International Film Festival Rotterdam wrapped up last week and luckily I managed to catch a great film about a married couple who have had a big impact on some of the most iconic Hollywood films (The Birds, The Ten Commandments, … Continue reading
5 Awesome Women 2015
Last year, in honour of International Women’s Day, I named 5 awesome women; women who I appreciate, admire, have learned from and who I personally know. Â Here are my 5 for 2015.
My week of (trying) to be #boredandbrilliant
The last week I’ve been participating in New Tech City‘s bored and brilliant project. I decided to participate because I intuitively agreed with the premise; connectedness can be great, but having my mind overstimulated can hinder my creativity and leave … Continue reading
Mirror mirror
How do you react when you hear/read something that you perceive as negative/critical about your country/culture? Sad? Angry? Uncomfortable? Would you react differently if you heard it from someone who comes from a different country/culture than your own?
5 Awesome Women 2014
In honour of International Women’s Day, Juan asked me to name 5 awesome women; women who I appreciate, admire, have learned from and who I personally know.  Well as it turns out I know a lot of them – definitely more than … Continue reading
My Grandfather the Canadian
Over Thanksgiving weekend in 2008 my maternal grandfather passed away. Even though I knew his time would come, I don’t think that made it any less painful. I luckily got to see him before his health started seriously declining. When … Continue reading