Author Archives: Araz

Listening to customers in Athens: Testing new value propositions

What happens when you bring your customers in one room and ask their feedback? This is what I did at the beginning of December with one of our ELP clients. Our aim was to test a new value proposition for marine … Continue reading

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It’s not how good you are, it’s how good you can be

About 10 years ago I read Paul Arden‘s book, It’s not how good you are, it’s how good you want to be. The main premise of the book is that you can’t be successful if you don’t have  vision for what you … Continue reading

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5 Awesome Women 2016

Now three year’s running, in honour of International Women’s Day, I’ve named 5 awesome women; women who I appreciate, admire, have learned from and who I personally know.  Here are my 5 for 2016.

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About balance

Lately I find myself having an allergic reaction when I hear people speaking or read articles about wanting to have balance in their lives. Much of it, based on what I’ve read, is about aspiring for balance as a fixed state; … Continue reading

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How to have an impact

The International Film Festival Rotterdam wrapped up last week and luckily I managed to catch a great film about a married couple who have had a big impact on some of the most iconic Hollywood films (The Birds, The Ten Commandments, … Continue reading

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5 Awesome Women 2015

Last year, in honour of International Women’s Day, I named 5 awesome women; women who I appreciate, admire, have learned from and who I personally know.  Here are my 5 for 2015.

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My week of (trying) to be #boredandbrilliant

The last week I’ve been participating in New Tech City‘s bored and brilliant project. I decided to participate because I intuitively agreed with the premise; connectedness can be great, but having my mind overstimulated can hinder my creativity and leave … Continue reading

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Mirror mirror

How do you react when you hear/read something that you perceive as negative/critical about your country/culture? Sad? Angry? Uncomfortable? Would you react differently if you heard it from someone who comes from a different country/culture than your own?

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5 Awesome Women 2014

In honour of International Women’s Day, Juan asked me to name 5 awesome women; women who I appreciate, admire, have learned from and who I personally know.  Well as it turns out I know a lot of them – definitely more than … Continue reading

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My Grandfather the Canadian

Over Thanksgiving weekend in 2008 my maternal grandfather passed away. Even though I knew his time would come, I don’t think that made it any less painful. I luckily got to see him before his health started seriously declining. When … Continue reading

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